Ghostwriting · Co-writing · Book coaching

3 ways to get
the book
out of your head and onto a shelf.

You’ve said “I’m writing a book” at enough dinner parties that people have stopped asking how it’s going. The only real question left is how much of the writing you want to do yourself.

Everything else follows from that. Whichever door you pick, you walk out with a finished manuscript, your name on the cover and a plan for what it does for you. If you aren’t sure, that’s what the call is for.

Crystal Adair-Benning with a client at an author event
“I’ve had the absolute pleasure of editing and collaborating with many of Crystal’s authors. As a book coach, copy coach, and bestselling ghostwriter, she’s pure magic.”
Jennifer Goulden · Publisher
4x
NYT Bestseller Credits
30+
Years Writing Books
200+
Authors Coached
12+
Countries
Ghostwriting $75,000 ✦ Co-writing $35,000 ✦ Book coaching $10,000 ✦ Your name on the cover ✦ Ghostwriting $75,000 ✦ Co-writing $35,000 ✦ Book coaching $10,000 ✦ Your name on the cover ✦

Why it hasn’t happened yet

You can write. The book still won’t come out.

You’ve explained your thing on stages, in boardrooms and to the poor stranger in 14C. Then you sit down to write it and it turns to soup.

Here’s why. Nobody decided what the book is, who it’s for or what it has to do for you before the typing started. So every writing session turns into a vote on the whole idea, and 40,000 words later half of them are headed for the bin.

My system fixes the order. The book first (what it is, who it’s for, what it earns you). The structure second. The writing last, when it’s finally just writing. It’s the boring-sounding bit that saves you about 2 years.

Start here

How much of itdo you want to write?

None of it, some of it, or all of it. That’s the whole decision tree. Pick the door that sounds like you.

Drag the unicorn to your answer.
None of itSome of itAll of it
← drag the unicorn →

Ghostwriting

You write none of it.

You talk, I disappear for 90 days, and a finished manuscript in your voice lands on your desk. Your name on the cover, mine nowhere. About 95% of these stay under NDA.

  • Investment$75,000 USD
  • Who writes itMe. You talk, I write.
  • TimelineA finished manuscript in about 90 days
  • IncludesA Createcation™ retreat
  • Availability2 clients a year

Co-writing

You write some of it.

You draft, I shape, cut and rewrite with you. For the expert who already has pages and wants a professional’s hands on the shape of it. You’re in the room for all of it.

  • Investment$35,000 USD
  • Who writes itBoth of us. You draft, I shape and rewrite
  • Best forExperts who already have pages
  • IncludesA Createcation™ retreat
  • Availability4 spots a year

Book coaching

You write all of it, and I make sure it keeps moving.

1:1 on every chapter, 12 sessions over 90 days. Add a Createcation™ and it lays the foundations before session 1. You come out with a book plus a way of working you’ll use on the next one.

“She knew when to challenge me and when to simply guide me.”Jessamy Corbett, author of The Untapped Asset
  • Investment$10,000 USD
    or $15,000 USD with a Createcation™ retreat
  • Why the retreat mattersIt lays the foundations before session 1, so you start coaching already knowing what your book is and who it’s for.
  • Who writes itYou, with me on every chapter
  • Timeline12 sessions over 90 days

Still not obvious? Most people arrive certain about one and leave choosing another. That’s what the free call is for, or take the 4-minute quiz.

There’s a 4th way, and it only takes 4 days

4 days. 6 writers.Pages you actually have.

Some people don’t need a year of anything. They need a room, 5 other writers, and me for 4 days on an island. Createcation™ retreats are $7,500 USD for 4 days, and the 2027 rooms are open now.

Whichever door you pick

The method underneath is the same one.

First we validate, then we build the storytelling framework, then we goldmine, then we write, then the reveal. 30 years of doing this has made it boringly reliable, which is exactly what you want in a process.

Crystal Adair-Benning with published clients at a bookstore launch
Clients on a rooftop at a Word Magic writing retreat
Authors in a Word Magic writers mastermind group
Before you pick a door

Watch thesebefore you decide.

What’s a ghostwriter? The honest version

Avril Henry, on why a 5x bestselling author still hires a book coach

How to vet your bestselling book idea

In their words

The people whosaid yes.

★★★★★
“Crystal is a brilliant book coach who takes your ideas and creates a masterpiece with them. Every time I work with her my writing gets better! She is the real deal who will change you as a person while making your dreams come true.”
Avalon Starlight
Returning client
★★★★★
“If you’re sitting on a story and wondering where to begin, or how to actually finish it, Crystal is someone who will walk beside you and help you uncover what’s already there, with clarity, honesty, and a kind of quiet magic that’s very real.”
Peter Merrett
2024 Australia Speaker of the Year · Author, Wonderlicious
★★★★★
“She knows when to ask the right question, when to challenge an idea and when to help someone dig a little deeper to find what they’re really trying to say — all while making sure their own voice stays at the centre of the work.”
Mike Shoreman
Keynote Speaker & Accessibility Educator
★★★★★
“Before working with Crystal, my memoir was more like a fact-based documentary. Crystal asked deep, probing questions that helped me put feelings to the experiences I wrote about, and she found the core theme of my story. Parts of my memoir were emotionally painful, and she was patient and supportive through those difficult chapters.”
Cathy Freschi
Memoir author · All Who Come After
★★★★★
“Crystal has an innate ability to help you turn your thoughts, ideas and stories into something meaningful, while ensuring your voice remains authentically yours. As my book coach throughout the writing of The Untapped Asset, she brought clarity, encouragement and a little bit of the Crystal magic. She knew when to challenge me and when to simply guide me.”
Jessamy Corbett
Author · The Untapped Asset
Before you ask

The questions that decide it for most people.

What’s the difference between ghostwriting, co-writing and book coaching?

It comes down to how much of the writing you do. In ghostwriting ($75,000 USD) you write none of it and I write the whole book. In co-writing ($35,000 USD) you draft and I shape, cut and rewrite it with you. In book coaching ($10,000 USD, or $15,000 with a Createcation™) you write every word and I bring structure, honest feedback and accountability. Your name goes on the cover in all 3 and mine goes nowhere in all 3.

Which one is right for me?

Answer one question honestly: how much of this do you actually want to write? None of it points to ghostwriting. Some of it points to co-writing. All of it points to coaching. If your calendar can’t take it for the next 90 days, that’s a ghostwriting answer no matter what your instincts say.

How much does it cost to have a book written for you?

Ghostwriting with me is $75,000 USD for a full 50,000+ word manuscript, and I take 2 clients a year. Co-writing is $35,000 USD with 4 spots a year. Book coaching is $10,000 USD, or $15,000 with a Createcation™ writing retreat. Ghostwriting and co-writing include the retreat. Payment plans are available across all 3.

Do I own the book and does my name go on the cover?

Yes to both, every time. You own the copyright, the royalties and every other right. I sign an NDA and I take no credit line.

How long does it take?

90 days for ghostwriting and co-writing. Coaching runs in 90-day blocks, and how much you finish inside one depends on how much you write between sessions. One went from idea to print in 8 months.

What if I only have 4 days, not a year?

Then you want a Createcation™ retreat. 4 days, 6 writers, 1 finished thing, $7,500 USD. There’s also a free 3-hour online session if you want to see how I work before spending anything.

Do you work with clients outside Canada?

Yes. I’m based on Vancouver Island and I’ve worked with 200+ authors across 12+ countries, including the USA, UK, Australia and New Zealand. Everything runs over video.

What kinds of books do you work on?

Memoir and business books, mostly. Founders, executives, speakers, coaches and people whose life or expertise genuinely warrants a book. 4 of the books I’ve written reached the NYT bestseller list.

Do I have to do a Createcation retreat before we work together?

No. A Createcation™ is a booster. Take it whenever you like. It sits alongside the journey and you can take it at any stage, whether that’s to start, to get unstuck in the middle, or to finish. Plenty of people go straight from the free validation call into coaching, co-writing or ghostwriting.

Is the validation call actually free?

Yes, and there’s no version of it where you leave worse off. You’ll leave knowing whether there’s a book in there, what it’s about in 1 sentence, and which of the 3 doors fits. If the honest answer is 4 weeks of writing on your own and a chat in a month, that’s what I’ll tell you.

Can I do a Createcation and coaching together?

Yes, and if you’re starting from a mess and a maybe, it’s how I’d do it with you. The Createcation™ lays the foundations: 4 days to work out what the book is, who it’s for and how it’s built. Then 12 private sessions to write it, with me on your actual pages. $15,000 USD for both.

What happens after the book is finished?

That’s where the author empire starts. A finished book raises your speaking fee, opens doors you didn’t even know existed, and works while you sleep. I roadmap what you build on top of it while the manuscript is still being written, so the launch isn’t the end of the plan.

How do I start?

Book a free 30-minute validation call. You leave knowing whether your book is a book, which of the 3 ways in fits it, and what it would cost.