A COMPLETE MANUSCRIPT IN 90 DAYSEVERY WORD UNDER NDA — YOUR NAME ON THE COVER, MINE BEHIND THE CURTAIN

Publishing Strategy

You've spent months — or years — turning everything you know into a book. Before that book goes anywhere near a publisher, printer, or the public, there's a conversation we need to have. Not a legal lecture. A practical, plain-English guide to what protects your work, what doesn't, and exactly what you need to do depending on where you live and where you plan to publish. This is the IP guide I wish I'd had from day one.
AI has entered every corner of publishing, and the conversations around it range from breathless enthusiasm to outright panic. After thirty years in this industry, my view is more measured than either. AI is changing some things significantly and leaving others entirely untouched — and knowing the difference is one of the most useful strategic advantages a 2026 author can have. Here's what's actually happening, what it means for your book, and where the irreplaceable human element sits.
The book proposal is one of the most misunderstood documents in publishing. Some authors spend months writing one they never needed. Others query agents for years without one and wonder why no one bites. If you are a nonfiction author — a founder, a leader, a coach, a consultant, a person with a story and a methodology — the question of whether you need a proposal, and what should be in it, is one of the most important questions you will answer before your book reaches readers. This is the guide.
You Googled "how to publish a book" and now you're more confused than when you started. Traditional. Self. Hybrid. Vanity. Assisted. Partner. The terminology alone is enough to close the tab and go back to not writing the book. After thirty years as a publishing strategist and ghostwriter, here's the clearest, most honest breakdown of the three real options — and the one question that makes the choice obvious.
If you've been paying attention to publishing news lately, you've seen the headlines. Fiction is booming. Nonfiction is declining. Romantasy is outselling memoirs. And somewhere in the back of your mind, a question has formed that you haven't quite let yourself finish: 'Maybe this isn't the right time for my book.' Let me stop you right there. Because the story the headlines are telling is not the story that applies to you.
✦ Free · Friday 25 September · Virtual Espresso Createcation. 45 seats, because I’m turning 45. Grab a seat
Word Magic
FREE · ONE PAGE · FOUR MINUTES

You’ve told more people about this book than you’ve written pages of it.

These are the 3 questions I ask before I agree to write anyone’s book. The authors who can answer them finish. The ones who can’t spend 2 years writing the wrong book for a reader who was never going to turn up.

Four minutes, and you’ll know who yours is for, what it does for them, and the thing you know so well you’ve stopped noticing nobody else does.

The newsletter is publishing, what I’m actually working on, and the bits nobody says out loud. No six-part win-back sequence if you leave.