A COMPLETE MANUSCRIPT IN 90 DAYSEVERY WORD UNDER NDA — YOUR NAME ON THE COVER, MINE BEHIND THE CURTAIN

Memoir & Life Story

Every memoir, every leadership book, every story drawn from real life runs into the same wall: the people in your story are real. Your ex-partner. Your difficult parent. The colleague who betrayed you. The mentor who changed your life. The client who became a friend. Writing about them is not optional — they are the story. But writing about them carelessly can create legal exposure, damage relationships that matter, and produce a book that feels like a score-settling exercise rather than a genuine piece of work. Here is everything I know, after thirty years, about how to do it right.
In thirty years of ghostwriting, I have never once worked with someone whose story wasn't worth telling. Not once. The problem was never the story — it was always the belief that the story was ordinary. Here's why the wisdom that feels most obvious to you is precisely the wisdom other people are desperately looking for, and how to know when you're ready to stop being the only person who has it.
✦ Free · Friday 25 September · Virtual Espresso Createcation. 45 seats, because I’m turning 45. Grab a seat
Word Magic
FREE · ONE PAGE · FOUR MINUTES

You’ve told more people about this book than you’ve written pages of it.

These are the 3 questions I ask before I agree to write anyone’s book. The authors who can answer them finish. The ones who can’t spend 2 years writing the wrong book for a reader who was never going to turn up.

Four minutes, and you’ll know who yours is for, what it does for them, and the thing you know so well you’ve stopped noticing nobody else does.

The newsletter is publishing, what I’m actually working on, and the bits nobody says out loud. No six-part win-back sequence if you leave.