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Essential Copywriting Resources Every Coach Should Know

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In the cutthroat jungle of coaching, where every whisper can spark a revolution, your copywriting needs to pack more punch than a double espresso. Let’s be real: your copy is the seductive siren call luring clients to your digital shores. Mess it up, and you’re just another voice lost in the wind. Nail it, and you’re the wizard whose words wield power. Buckle up, buttercup – here are some copywriting resources that’ll turn your drab dribble into delightful dazzle.

1. Quantum Copy Revolution – The Big League Player

Alright, coaches, it’s time to pull up your fancy pants and dive into the Quantum Copy Revolution. For a mere $199/year – less than the cost of your monthly artisan coffee splurge – you can turn your copy from ‘meh’ to ‘money’. This isn’t just a resource; it’s your new best friend in the battle against boring copy. It’s packed with strategies so sharp they could slice through internet noise like a hot knife through butter.

Get your game-changer subscription here.

2. Make Copy Your B*tch – Free, Feisty, Fabulous

Tired of yawning through your marketing sessions? Want to infuse some sass into your sales? ‘Make Copy Your B*tch’ is your knight in shining armor, rescuing you from the drudgery of dull copy. This isn’t just a resource; it’s a revolution wrapped in a riddle, sprinkled with wit, and served on a platter of badassery. In just 5 minutes a week, you’ll go from zero to hero, from bland to grand, from forgotten to unforgettable. And it’s free, because we’re cool like that.

Sign up to slay your copy demons here.

3. Free Resource – Copy For Coaches

Enter ‘Copy For Coaches’, the Gandalf of copy guides. It’s your beacon in the dark, guiding you through the murky waters of mediocrity into the bright light of brilliance. This gem is free – because let’s face it, everyone loves a freebie, especially when it turns your tentative texts into confident conversions. This guide isn’t just a lifeline; it’s your secret weapon in the art of client seduction.

Grab your guide to greatness here.

Why These Resources Are Your New Best Friends

ROI Like Never Before: Imagine every word you write multiplying your bank balance. Sounds dreamy? That’s what stellar copy can do. Invest in words that work harder than a caffeinated hamster in a wheel.

Trust, Baby, Trust: Like a perfectly aged whiskey, great copy builds trust and credibility. It makes you the Don Draper of your niche, minus the existential crises.

Engage, Enthrall, Enlist: Forget waving your arms wildly for attention. The right copy doesn’t just catch eyes; it captures hearts and wallets. These resources are your arsenal in the battle for client commitment.

Conclusion

In a world where attention spans are shorter than a goldfish’s memory, your copy needs to pop, sparkle, and explode like fireworks. For coaches looking to transform their writing from lackluster to blockbuster, these copywriting resources are your ticket to the big leagues. Don’t let another year slip by with the same old snooze-fest script. Grab these tools, and let’s make 2024 the year you write your way into history – or at least into your clients’ wallets!

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Ready to get your wisdom into the world, however you write it? Book a free validation call. I’ll help you figure out the right approach for your specific book and your actual goals, whether that’s coaching, ghostwriting, or the two of us writing it together.

Crystal Adair-Benning

Crystal Adair-Benning is a 4x New York Times bestselling ghostwriter and book coach. Thirty years in publishing, more than 200 authors coached, and books that have gone to number one in twelve countries. She became a New York Times bestselling ghostwriter at fifteen, paid in dog food. She writes business memoir and expert nonfiction, coaches authors through the Word Magic Method, and runs Createcation writing retreats. She does not use AI to write, and will tell you so at length.

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I've helped create four New York Times bestselling books. I can tell you exactly what it takes to hit the list — and I can also tell you that for most business authors, thought leaders, and experts, the NYT list is the wrong goal. Not because it doesn't matter. Because there's something that matters more, and confusing the two is one of the most expensive mistakes in publishing.
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Crystal Adair-Benning

Crystal Adair-Benning is a 4× NYT Bestselling Ghostwriter, Book Coach, and Publishing Strategist for authors who want to build authority and grow their business through books. Splitting her time between Vancouver Island, Canada and New Zealand, serving the USA, UK, Australia, and New Zealand markets, she specializes in ghostwriting, developmental editing, and book coaching for business and memoir authors. Crystal is the creator of Createcation™, immersive writing retreat experiences globally designed to accelerate your book project. Whether you're ready to hire a ghostwriter or work with a book coach, she combines strategic publishing expertise with a human-centred approach that prioritizes your vision and timeline.

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