For event planners · podcast hosts · journalists

Put her on your stage.Or on your mic.

Crystal Adair-Benning is a 4x NYT bestselling ghostwriter & book coach who has spent 30 years turning experts into published authors — and knows exactly how to make a room believe their book is possible.

Crystal Adair-Benning speaking on stage with a microphone
4xNYT bestselling author & ghostwriter
200+Authors coached on & off stage
9Countries she’s spoken in
30Years in books & publishing

Free · Wednesday October 14th

Build Your Author Empire, live.

60 minutes over lunch with Tara Berthier of Sprout Speakers and me. The topic that gets you booked, and the book you build on top of it. 12:00 ET · 9:00 PT on Zoom. Register and the replay lands in your inbox either way.

See her work

Watch before you book.

A full-length talk, a craft conversation, and a client on the record. No showreel edit — just what she is like in a room.

SpeakUp Light Up · Dubai30 minutes on stage, unedited — the clearest picture of how she holds a room.
SheEvolves · Fiji“Start Playing Big” — the keynote, in front of a second international room.
A client on the recordPeter Merrett — luxury hotelier, Australia’s 2024 Keynote Speaker of the Year.

She also hosts her own show — 8 episodes on ghostwriting, publishing money, AI, and what editors actually want. Watch the series →

Her own mic

Write. Publish. Change everything.

Her show. Publishing editors, ghostwriting truths, and the questions people usually only ask her privately. 11 episodes on what a book actually costs you, and what happens in the messy middle nobody posts about.

What Is a Ghostwriter? The Truth About Hiring One for Your BookEpisode 1
Unpublished & Unfiltered — The Brutal Truth Behind What Publishers Actually WantEpisode 2 · 15:07
AI Revolution in Writing & Publishing, with Manuj AggarwalEpisode 3 · 17:02
How to Vet Your Bestselling Book IdeaEpisode 4 · 15:04
What Book Editors Really Want, with Jennifer GouldenEpisode 5 · 18:45
Beyond the Bookshelf — Unpacking the Real Money in PublishingEpisode 6 · 16:58
Why Copyright Isn’t the Only Protection You Need, with Andrea BoldenEpisode 8 · 47:30
Why Bestselling Author Avril Henry Still Hires a Book CoachConversation · 40:11
Why You Keep Procrastinating on Your Book (And How to Finally Stop)Conversation · 39:26
From Book Idea to Published Author: Morgan Feather Lee’s Whole JourneyConversation · 19:27
You’re Never Ready to Publish, with Sabrina SuarezConversation · 17:03
Watch on YouTube

On the mic

She writes books. She also talks a good game.

Every appearance, in one place. Hosts book her because she turns up with something the audience can use on Monday. Listeners write in afterwards, which is the bit she likes.

Booking her for a show? Pick the lane your audience cares about — she has a full talk track for each.

  1. Digital Trailblazer Success PathwaysCrafting Word Magic and Best-Selling Books with Crystal Adair-BenningListen
  2. The Travel CollectiveWriting Away with CrystalListen
  3. Hera’s JourneyEpisode 2: Crystal Adair-Benning, spellbinding sageListen
  4. The Antom PodcastThe Best Kept Writing Secret — with Anthony TomizzaListen
  5. The Wealth EquationBeating cancer & bankruptcy with a multi-NYT bestselling ghostwriter — with Kristin WonchListen
  6. This Isn’t About MeTalking Word Witchery with CrystalListen
  7. Align With Your DharmaNYT bestselling ghostwriter Crystal Adair-BenningListen
  8. Dissecting SuccessEp. 090 — The Happiness Metric, with Blair Kaplan VenablesListen
  9. Ginger Biz163 — So You Want to Be a Writer? Word Magic CopywritingListen
  10. The Events CastHow to Write Copy to Better Market Your Events and Sell More TicketsListen
  11. Lean Out Your BusinessE95 — Supercharge Your Sales with Quantum CopyListen
  12. Healthy Wealthy & Smart603 — Connect, Convert & Catalyze Conversation Through CopyListen
  13. The Boss Lady in Sweatpants ShowHow to write better copy with the Quantum Copy Method™Listen

In the room

What it looks like when she has the mic.

Ballrooms, boardrooms and kitchen tables on 5 continents. Every image here is free to use for event listings, programmes and editorial coverage — please credit Word Magic Inc.

On stage

Crystal Adair-Benning delivering the bestseller keynote to a full room at Speak Up Light Up in Dubai
Speak Up Light Up · Dubai
Crystal Adair-Benning on stage with a microphone at Speak Up Light Up, Dubai
Speak Up Light Up · Dubai
Crystal Adair-Benning closing the room with the microphone at SheEvolves in Fiji
SheEvolves · Fiji
Crystal Adair-Benning running a live book-strategy workshop at The Good Company in Fiji
The Good Company · Fiji
Crystal Adair-Benning hosting Failure Ball in Colorado with a microphone in hand
Failure Ball · Colorado, USA
Crystal Adair-Benning being interviewed on camera at International Confex in the UK
International Confex · UK

Table of Stories

Her intimate workshop format — one table, a small room, and everybody’s story shared by the end of it. Hosted around the world.

Crystal Adair-Benning hosting a Table of Stories workshop
Crystal Adair-Benning hosting a Table of Stories workshop
Crystal Adair-Benning hosting a Table of Stories workshop
Crystal Adair-Benning hosting a Table of Stories workshop
Crystal Adair-Benning hosting a Table of Stories workshop

Retreats & intensives

Crystal Adair-Benning teaching a room of authors at Camp Dovetail in Maine
Camp Dovetail · Maine, USA
Crystal Adair-Benning coaching an author one to one at Camp Dovetail in Maine
Camp Dovetail · Maine, USA
Crystal Adair-Benning with a Createcation retreat group in New Zealand
Createcation™ · New Zealand
Crystal Adair-Benning with a Createcation retreat group in Victoria, British Columbia
Createcation · Victoria, BC
Crystal Adair-Benning with the full SheEvolves group on the beach in Fiji
SheEvolves · Fiji

On stage

Rooms she has held.

Conferences, summits, retreats and coaching intensives across 9 countries — in person and virtual.

International Confex · UK
SpeakUp Light Up · Dubai
SheEvolves · Fiji
Good Company · Fiji
NextLevel · Columbus
Avalon Empowerment
Center for Coach Development
Purpose to Profit Academy
WPIC · Virtual

In print

Features, bylines & recognition.

Editor-in-Chief

RetreatBoss Magazine

She runs the masthead and writes several pieces for every issue — a print and digital title covering the wellness, retreat and leadership economy.

Read an issue
Life & Style Magazine

Top 10 Impact-Driven Leaders to Follow

Named among 10 leaders worth watching for work turning experts into published authors.

Read it
Voyage LA

Exploring Life & Business with Crystal Adair-Benning

A long-form interview on building Word Magic, the ghostwriting years, and what she tells writers who are stuck.

Read the interview
On camera

Hubilo Studio Chats at International Confex

An on-floor interview from the UK’s largest events industry show, on writing copy that fills rooms.

Watch
Interview requests

Booking a comment or a guest spot

Crystal responds to press enquiries directly and can usually turn around a quote within 24 hours.

Email her

What hosts say

What it’s like when she moves the room.

“Having Crystal speak in Mexico at my high-level business coaching event was a true treat. She truly listened to the audience, offered wonderful insight, and gave activities that were gamechanging to everyone in the room.”

Karan NijhawanBusiness coach & event host

“Every chance I get to speak with Crystal is like unlocking doors I didn’t even know existed. She’s constantly learning, updating and creating compelling content that audiences consistently love. I’d hire her for a stage, a podcast or anywhere her genius copy light can truly shine.”

Shauna ArnottEvent producer

“What can I say about the Word Magician that hasn’t already been said? She’s just got a way of teaching the art of copy that truly gives people these massive ‘aha’ moments. I love watching people when she speaks. They’re bowled over, loving it and scribbling notes as fast as their hands will let them.”

Kady RomagnuoloHost

Her own shelf

4 books coming. One of them is hers to say out loud.

30 years of writing other people’s books, and now her own. Advance copies and interview slots available to press ahead of each release.

Word Magic book cover
2026
Word Magic
The method behind the manuscripts — how a book actually gets built.
Bookish Events for Authors book cover
2027
Bookish Events for Authors
What to do once the book is done: the events that put it in rooms.
Do It For The Plot book cover
2027
Do It For The Plot
On saying yes to the story you would rather have lived.
Quiet Ones Lead the World book cover
2027
Quiet Ones Lead the World
The case for the people who do not need the microphone.

Already published

Contributor · 2024Resilient A.F.: Stories of ResilienceThe Global Resilience Project anthology. Her chapter is the one about the wedding that fell apart.Read her chapter
AuthorWedding Planner ProblemsFrom 20 years running luxury events — the career before the books.Find it

What she speaks on

6 talks, ready to book.

Keynotes and hands-on workshops for business, leadership and author-minded audiences — in person or delivered live to a remote room.

Keynote

Your Book Is Already Written

Kills the myth that you have to be a writer to be an author. Audiences leave with the clarity to finally start — or finish. Best for business conferences and thought-leadership summits.

Workshop · flexible format

The Mini-Createcation

A room of strangers walks in unsure they have a book in them and walks out already on the page. Scales from 1 session to a 4-day Createcation™. Best for masterminds and corporate retreats.

Keynote

Protect the Work That Made You

The IP-protection talk nobody else is giving — how to turn hard-won expertise into an asset you actually own. Best for CEOs, executive groups and industry associations.

Keynote

Nobody Buys a Secret

Writing the book is the easy part; launching it is where most authors go quiet. The events, momentum and moves that turn a release date into a movement.

Keynote

How Bestseller Lists Actually Work

Everyone wants to hit a list; almost nobody will show them how the lists work. The real strategy, mapped. Best for speaker summits and author-driven events.

Virtual · live online

Same Stage, Beamed In

Any signature keynote or workshop delivered live to a remote room with full mainstage energy. Best for distributed teams and hybrid events.

Full speaking page →

Press kit

Everything you need to announce her.

Copy-and-paste bios, print-resolution headshots and the fast facts. No forms, no waiting on an email.

Speaker one-sheet

Everything on this page, on 2 printable pages.Bio, signature talks, stages, formats, photography and contact — sized for A4, ready to forward to a programme committee. PDF, 1.6 MB.
Download the one-sheet ↓

Bios

One line

Crystal Adair-Benning is a 4x New York Times bestselling ghostwriter and book coach who has spent 30 years turning experts into published authors.

Short

≈ 55 words

Crystal Adair-Benning is a 4x New York Times bestselling ghostwriter, book coach and speaker. Over 30 years she has turned experts into published authors, coaching more than 200 writers on and off the page and speaking in 9 countries. She writes the books; her clients get the covers.

Full

≈ 160 words

Crystal Adair-Benning is a 4x New York Times bestselling ghostwriter, book coach and speaker who has spent 30 years turning experts into published authors — and knows exactly how to make a room believe their book is possible.

She was paid for her first New York Times bestseller in dog food (not a metaphor), has married her husband 15 times on 4 continents, and owns an alarming number of pens.

Through the Word Magic Method™ and her Createcation™ writing retreats she has coached more than 200 authors, with clients reaching number one across a dozen countries. Her keynotes and workshops — delivered in 9 countries, in person and virtually — kill the myth that you have to be a writer to be an author, and send audiences home knowing exactly why their story matters and what to do next.

She is based in Canada and works with clients across the USA, UK, Australia and New Zealand.

Headshots — print resolution

Crystal Adair-Benning studio headshot, alternate portrait
Studio portrait1707 × 2560 · JPGOpen full size →
Crystal Adair-Benning headshot, landscape orientation
Landscape crop2560 × 1707 · JPGOpen full size →
Crystal Adair-Benning brand shoot, lifestyle image
Coaching in action2560 × 1707 · JPGOpen full size →

Free to use for event listings, programmes and editorial coverage of Crystal. Please credit Word Magic Inc. and don’t crop out the glasses.

Fast facts

NameCrystal Adair-Benning
TitleNYT bestselling ghostwriter, book coach & speaker
CompanyWord Magic Inc.
BasedCanada · works USA, UK, AU, NZ
AlsoEditor-in-Chief, RetreatBoss Magazine
FormatsKeynote · workshop · virtual · custom

So — what’s the room?

Tell her the audience, the room and the outcome you need. She’ll tell you straight whether she’s the right person for it.

✦ Free · Friday September 25th · Virtual Espresso Createcation. 45 seats, because I’m turning 45. Grab a seat
Word Magic
FREE · 6 PARTS · NO CREDIT CARD, NO CATCH, NO WEBINAR

You’ve told more people about this book than you’ve written pages of it.

The Bestseller Blueprint is the advice I would give you… if you asked. Okay, even if you didn’t… but you should.

6 parts, about 40 minutes. Whether the book is worth writing, where AI quietly costs you the copyright to your own book, which publishing door to walk through and what each one really costs in 2026, and what happens to the book after launch week.

Every number in it is sourced. Where the honest answer is that nobody knows, I say so.

The newsletter is publishing, what I’m actually working on, and the bits nobody says out loud. No 6-part win-back sequence if you leave.