answerthepublic

AnswerThePublic.com – A Tool That Reveals Your Clients’ Googling Habits

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There are so many brilliant tools and apps now on the market to make your copywriting journey a success. Oh, how I wish, so many of these had been around in the early days of my career… but I digress.

One of my favourite go-to tools for uncovering exactly what my clients (and yours) are Googling is answerthepublic.com

Answer The Public

The tool is completely free (with a maximum usage per day) where you can plug in a search term and explore what the wild, wild, internet is searching about that term.

You’ll uncover gems like “what is a Copywriter?”, “How much do Copywriters make?”, “Where can I find a Life Coach?”, “What is Word Magic?”, “How do I know a Coach is qualified?”, etc.

And, WHY, would you want to know all this?

Simple.

Content.

By checking what real people are Googling about a search term, you’ll have hundreds of publishing ideas for books, blogs, social posts, Tiktoks and even programs/products you may want to offer.

It’s a veritable gold mine of ideas based on a search term.

Happy searching!

Your Next Fave Read

Ready to get your wisdom into the world, however you write it? Book a free validation call. I’ll help you figure out the right approach for your specific book and your actual goals, whether that’s coaching, ghostwriting, or the two of us writing it together.

Crystal Adair-Benning

Crystal Adair-Benning is a 4x New York Times bestselling ghostwriter and book coach. Thirty years in publishing, more than 200 authors coached, and books that have gone to number one in twelve countries. She became a New York Times bestselling ghostwriter at fifteen, paid in dog food. She writes business memoir and expert nonfiction, coaches authors through the Word Magic Method, and runs Createcation writing retreats. She does not use AI to write, and will tell you so at length.
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Crystal Adair-Benning

Crystal Adair-Benning is a 4× NYT Bestselling Ghostwriter, Book Coach, and Publishing Strategist for authors who want to build authority and grow their business through books. Splitting her time between Vancouver Island, Canada and New Zealand, serving the USA, UK, Australia, and New Zealand markets, she specializes in ghostwriting, developmental editing, and book coaching for business and memoir authors. Crystal is the creator of Createcation™, immersive writing retreat experiences globally designed to accelerate your book project. Whether you're ready to hire a ghostwriter or work with a book coach, she combines strategic publishing expertise with a human-centred approach that prioritizes your vision and timeline.

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FREE · 6 PARTS · NO CREDIT CARD, NO CATCH, NO WEBINAR

You’ve told more people about this book than you’ve written pages of it.

The Bestseller Blueprint is the advice I would give you… if you asked. Okay, even if you didn’t… but you should.

6 parts, about 40 minutes. Whether the book is worth writing, where AI quietly costs you the copyright to your own book, which publishing door to walk through and what each one really costs in 2026, and what happens to the book after launch week.

Every number in it is sourced. Where the honest answer is that nobody knows, I say so.

The newsletter is publishing, what I’m actually working on, and the bits nobody says out loud. No 6-part win-back sequence if you leave.