Your method lives in
a 200-slide deck in a folder called Final.
14 versions deep. Your clients quote it back to you. Nobody outside the room has ever heard of it.
Your expertise is real, tested and worth money, and it is trapped in a format that only works when you are standing there. A book is the version of your method that walks into rooms you were not invited to.
The straight answer
Get the method out of your decks, talks and client work and into a structure a reader can follow without you in the room. That's the job I do as a 4x NYT bestselling ghostwriter & book coach: 90 days of weekly recorded interviews, 50,000+ words, $60,000 USD, your name only. It suits consultants, founders, executives and speakers whose method already works when they're standing there.
It is not a brochure. Nobody finishes a brochure.
A business book does 4 things at once. It proves you know the thing. It teaches enough that the reader gets a real result. It makes them realise how much faster this would go with you in the room. Then it sits on a desk with your name on the spine for years.
Consultants with books stop competing on price. Founders with books raise with a story instead of a deck.
The 3 business books that actually sell.
Trying to write all 3 at once is the single most common reason a business book reads as vague. The positioning call settles which one you are writing before anything else happens.
The method book
You have a repeatable system with a name. The book teaches it end to end and becomes the thing people cite. This is the one that generates speaking invitations.
The contrarian book
Your whole industry believes something you know is wrong, and you have the receipts. These travel furthest, because people argue about them in public.
The founder story
How you built it, what it cost, what you would do differently. Investors, recruits and journalists all want this one, and none of them will ask you for it directly.
How it works, start to shelf.
The positioning call
Before anything gets written, what the book is for. Leads, fees, credibility, an exit. The goal changes the structure, so it gets decided first.
The teardown
You hand over the decks, the workshops, the recorded talks and the client transcripts. Most experts arrive with 60% of a book already written and no idea it is in there.
The architecture
A chapter-by-chapter outline with the promise of each chapter stated in 1 line. If a chapter cannot make a promise, it is not a chapter.
The interviews
Recorded sessions, roughly 2 hours a week, where I pull out the stories that turn your framework from theory into proof.
The draft, the polish and the plan
Chapters in batches, your corrections, a full structural pass, then the read-aloud test so it still sounds like you and not like a consultant. Then the publishing roadmap, because a business book that nobody can find is an expensive hobby.
What I am not going to do.
I will not fill 200 pages with a 20-minute idea. Padding is obvious to every reader alive, and it is the fastest way to make a smart person look thin.
I will not write a book for a business you have not built yet. Build the thing, get the results, then write the book about how you got them.
I will not agree with you for the sake of an easy project. You are paying for 30 years of knowing what sells, and I intend to spend all of it.
What happened after the book.
Morgan Feather Lee, from book idea to published author
Peter Merrett, author of Wonderlicious
Sabrina Suarez, on publishing before you feel ready
“Crystal is a pleasure to work with, an expert in her craft, and you can feel her passion for what she does. It is a no brainer to work with her if you can.”
Clayton MuehlsteinAuthor, Why Me
$60,000, and I take 2 a year.
USD, from. Payment plans exist and I am not precious about them. A book takes me roughly 450 hours, and 2 of those is most of a working year.
If $60,000 is not where you are.
You want your hands on it
Co-writing at $30,000 USD. You draft, I shape and rewrite with you. Good fit when the method is yours and the sentences need work.
You want to write it yourself
Coaching at $10,000 USD for 12 sessions, or $12,500 USD with a Createcation.
You want the architecture fast
A Createcation™ gets you 4 days, 5 other writers and a finished chapter map. From $3,500.
Business book questions I get every week.
How much does a business book ghostwriter cost?
Business book ghostwriting with me starts at $60,000 USD for a full 50,000+ word manuscript, and I take 2 clients a year. That covers positioning, the teardown of your existing material, the interviews, the writing, revisions and a publishing roadmap. Payment plans are available. Co-writing is $30,000 USD and book coaching is $10,000 USD if you want to do some of the writing.
Is a business book actually worth it?
It depends entirely on what you want it to do. Consultants with books stop competing on price. Founders with books raise with a story instead of a deck. Speakers with books get invited to bigger stages. If the honest answer is that you want a brochure, the answer is no, and I will tell you that on the call.
What kind of business book should I write?
One of 3. The method book, which teaches your repeatable system end to end. The contrarian book, which argues against something your industry believes. Or the founder story, which is how you built it and what it cost. Trying to write all 3 at once is the most common reason a business book reads as vague.
I already have decks and talks. Does that help?
Enormously. Most experts arrive with about 60% of a book already written across decks, workshops, recorded talks and client transcripts, and no idea it is in there. The teardown stage exists to find it.
How long does a business book take?
90 days. Interviews run roughly 2 hours a week, chapters come back to you in batches, and there is a structural pass and a polish after the draft is done.
Whose name goes on the cover?
Yours, alone. I take no credit line and I sign an NDA. You own the copyright, the royalties and every other right.
Will it sound like me and not like a consultant?
That is the test I apply at the end. Chapters come to you as they are written so you can correct the voice early, and the final check is reading it aloud. If it sounds like a consultancy report, it is not finished.
Do you help with publishing and launch?
Yes. The last stage covers traditional, hybrid and independent publishing, what each actually costs and gets you, positioning, and what happens in the 90 days after launch week.
What if my business is still young?
Then wait. I will not write a book for a business you have not built yet. Build the thing, get the results, then write the book about how you got them. That is a better book and a better investment.
Do you work with clients outside Canada?
Yes. I am on Vancouver Island and I have worked with founders and executives across the USA, UK, Australia, New Zealand and Europe. Everything runs over video.
Get the method out of the deck and onto a shelf.
30 minutes, free. Tell me what the book is supposed to do for the business and I will tell you honestly whether it will, and which of the 3 books you are actually writing.
