Business book ghostwriting · 2 clients a year

Your method lives in
a 200-slide deck
in a folder called Final.

14 versions deep. Your clients quote it back to you. Nobody outside the room has ever heard of it.

Your expertise is real, tested and worth money, and it’s trapped in a format that only works when you’re standing there. A book is the version of your method that walks into rooms you were not invited to.

Not ready to apply? Book a free validation call first

Crystal Adair-Benning working with a business book author
“Crystal is THE best, and the ONLY writer I will ever work with. She is creative, articulate, a delight to work with, and she gets things done. She understood the essence of me and my book in a flash, which got us moving forward very quickly.”
Kristy Duncan · Founder & CEO, Women in Payments
4×
NYT Bestseller Credits
30+
Years In Books
200+
Authors
2
Clients A Year

The straight answer

Get the method out of your decks, talks and client work and into a structure a reader can follow without you in the room. That's the job I do as a 4x NYT bestselling ghostwriter & book coach: 90 days of weekly recorded interviews, 50,000+ words, $75,000 USD, your name only. It suits consultants, founders, executives and speakers whose method already works when they're standing there.

Business book ghostwriting ✦ $75,000 USD ✦ 2 clients a year ✦ Your name on the cover ✦ Business book ghostwriting ✦ $75,000 USD ✦ 2 clients a year ✦ Your name on the cover ✦
What it’s actually for

Brochures don’t get finished. Books get handed on.

A business book does 4 things at once. It proves you know the thing. It teaches enough that the reader gets a real result. It makes them realise how much faster this would go with you in the room. Then it sits on a desk with your name on the spine for years.

Consultants with books stop competing on price. Founders with books raise with a story instead of a deck.

📁 Final(14 versions)
The frameworkSlide 1 of 200
Q3 pivot (don't present)Slide 37
insert chart hereSlide 88
The bit everyone quotesSlide 112
Appendix (ignore)Slide 154
Questions?Slide 200
Pick one. Just one.

The 3 business books that actually sell.

Trying to write all 3 at once is the single most common reason a business book reads as vague. The positioning call settles which one you’re writing before anything else happens.

✦

The method book

You have a repeatable system with a name. The book teaches it end to end and becomes the thing people cite. This is the one that generates speaking invitations.

✦

The contrarian book

Your whole industry believes something you know is wrong, and you have the receipts. These travel furthest, because people argue about them in public.

✦

The founder story

How you built it, what it cost, what you would do differently. Investors, recruits and journalists all want this one, and none of them will ask you for it directly.

The process

How it works, start to shelf.

01

The positioning call

Before anything gets written, what the book is for. Leads, fees, credibility, an exit. The goal changes the structure, so it gets decided first.

02

The teardown

You hand over the decks, the workshops, the recorded talks and the client transcripts. Most experts arrive with 60% of a book already written and no idea it’s in there.

03

The architecture

A chapter-by-chapter outline with the promise of each chapter stated in 1 line. If a chapter can’t make a promise, it isn’t a chapter.

04

The interviews

Recorded sessions, roughly 2 hours a week, where I pull out the stories that turn your framework from theory into proof.

05

The draft, the polish and the plan

Chapters in batches, your corrections, a full structural pass, then the read-aloud test so it still sounds like you on your best day. Then the publishing roadmap, because a business book that nobody can find is an expensive hobby.

Crystal Adair-Benning working on a business book manuscript with an author
Crystal Adair-Benning working through a book architecture with a client
Business authors in a Word Magic mastermind group
Worth saying out loud

What I’m not going to do.

I won’t fill 200 pages with a 20-minute idea. Padding is obvious to every reader alive, and it’s the fastest way to make a smart person look thin.

I won’t write a book for a business you have not built yet. Build the thing, get the results, then write the book about how you got them.

I won’t agree with you for the sake of an easy project. You’re paying for 30 years of knowing what sells, and I intend to spend all of it.

Methods that became books

What happened after the book.

Morgan Feather Lee, from book idea to published author

Peter Merrett, author of Wonderlicious

Sabrina Suarez, on publishing before you feel ready

“Crystal is a pleasure to work with, an expert in her craft, and you can feel her passion for what she does. It’s a no brainer to work with her if you can.”

Clay MuehlsteinAuthor, Why Me

The number

$75,000, and I take 2 a year.

USD, from. Payment plans exist, because cash flow is real and I’ve run a business too. A book takes me roughly 450 hours, and 2 of those is most of a working year.

Not ready to apply? Book a free validation call first

Other ways in

If $75,000 isn’t where you are.

✦

You want your hands on it

Co-writing at $35,000 USD. You draft, I shape and rewrite with you. Good fit when the method is yours and the sentences need work.

✦

You want to write it yourself

Coaching at $10,000 USD for 12 sessions, or $15,000 with a Createcation™.

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You want the architecture fast

A Createcation™ gets you 4 days, 5 other writers and a finished chapter map. $7,500.

Before you ask

Business book questions I get every week.

How much does a business book ghostwriter cost?

Business book ghostwriting with me starts at $75,000 USD for a full 50,000+ word manuscript, and I take 2 clients a year. That covers positioning, the teardown of your existing material, the interviews, the writing, revisions and a publishing roadmap. Payment plans are available. Co-writing is $35,000 USD (Createcation™ included) and book coaching is $10,000 USD, or $15,000 with a Createcation™, if you want to do some of the writing.

Is a business book actually worth it?

It depends entirely on what you want it to do. Consultants with books stop competing on price. Founders with books raise with a story instead of a deck. Speakers with books get invited to bigger stages. If the honest answer is that you want a brochure, the answer is no, and I’ll tell you that on the call.

What kind of business book should I write?

One of 3. The method book, which teaches your repeatable system end to end. The contrarian book, which argues against something your industry believes. Or the founder story, which is how you built it and what it cost. Trying to write all 3 at once is the most common reason a business book reads as vague.

I already have decks and talks. Does that help?

Enormously. Most experts arrive with about 60% of a book already written across decks, workshops, recorded talks and client transcripts, and no idea it’s in there. The teardown stage exists to find it.

How long does a business book take?

90 days. Interviews run roughly 2 hours a week, chapters come back to you in batches, and there’s a structural pass and a polish after the draft is done.

Whose name goes on the cover?

Yours, alone. I take no credit line and I sign an NDA. You own the copyright, the royalties and every other right.

Will it sound like me and not like a consultant?

That’s the test I apply at the end. Chapters come to you as they’re written so you can correct the voice early, and the final check is reading it aloud. If it sounds like a consultancy report, it isn’t finished.

Do you help with publishing and launch?

Yes. The last stage covers traditional, hybrid and independent publishing, what each actually costs and gets you, positioning, and what happens in the 90 days after launch week.

What if my business is still young?

Then wait. I won’t write a book for a business you have not built yet. Build the thing, get the results, then write the book about how you got them. That’s a better book and a better investment.

Do you work with clients outside Canada?

Yes. I’m on Vancouver Island and I’ve worked with founders and executives across the USA, UK, Australia, New Zealand and Europe. Everything runs over video.

2 spots a year

Get the method out of the deck and onto a shelf.

1 short application, and I read every one myself. Tell me what the book is supposed to do for the business and I’ll tell you honestly whether it will, and which of the 3 books you’re actually writing.

Not ready to apply? Book a free validation call first