The Secret to More Sales May Shock You!
For those who say they “hate sales”, I’ve got some breaking news – we are all in sales.
Somebody Wrote That
Pick up the last book that changed how you think about your work. There is a reasonable chance 2 people wrote it. Nobody inside publishing is surprised by that. Readers almost always are.
AnswerThePublic.com – A Tool That Reveals Your Clients’ Googling Habits
There are so many brilliant tools and apps now on the market to make your copywriting journey a success. Oh, how I wish, so many of these had been around in the early days of my career…
Avoid adjectives for Copy that Converts Cleanly
As a self-proclaimed lover of the adjective (mmm it’s just so juicy!), I have to remind myself (often!) to slow down or skip altogether for the sake of brevity and also… our brains!
Words Have Energy… And I Can Prove It
I was always taught that everything around us has energy – the plants, the table, my laptop, the book, myself. We’re all made of energy and at every single moment we have a vibrational frequency that makes us attractive to some things and repellent to others.
Are You a Page Narcissist? What Your Pronouns Say About Your Book
Is your copy riddled with “I” statements? Do you catch yourself telling everyone around you “I do this” or “I do that” when describing your work?