You write it. I refuse to let you stop.
Book coaching for founders, speakers and coaches: 12 sessions, 90 days, 1 finished manuscript. You write every word, and I make sure it’s the right ones.
✦ Complete your manuscript in 90 days.
12 sessions. 1 finished manuscript. Me on every chapter.
Your hands stay on the keyboard. I bring the structure, the honest feedback, and the willingness to tell you when a chapter isn’t working while there’s still time to fix it. You end up with a finished draft, a method you can run again, and me still in your corner for the next one.
You’ve bought the course. Twice.
There’s a 12-module program in your inbox you got 3 modules into. A writing app you pay for monthly and open twice a year. A Facebook group. None of it worked, and none of it was the problem.
Modules finished: 3
Book status: pending
Opened: 2x a year
Your chapters: 0
A course can’t see your pages
It doesn’t know that your chapter 4 is actually your opening, or that you have buried the best story on page 90 because it felt too personal. Somebody has to read it and say so.
Accountability is a standing appointment
With somebody who has read what you sent and has notes. Nobody wants to show up to that empty-handed, which is the entire mechanism.
Most books die in the middle
Not at the start, where everyone is excited. Around chapter 6, when the shape is wrong and you can’t tell why. That’s the session where coaching earns every dollar.
Coaching is the only one where you keep the skill.
Hire me to ghostwrite and you get a book. Hire me to co-write and you get a book and a much better year. Hire me to coach and you get a book, plus the structure and the instincts to write the next one on your own.
It’s the hardest thing I offer, and the only one that pays you back twice: once with this book, and again with the next one.
It runs in 90 days. You can commit to anything for 90 days, even when life is lifing, and that’s exactly why this one finishes when the 12-month course stalls.
Same method. 3 different rooms.
This page is about the middle one. The other 2 exist because not everybody needs 12 sessions of my undivided attention, and some people need a great deal more than that.
A Createcation
The room, compressed. 4 days, 5 other writers, every meal handled, and me in the room the entire time. For people who don’t need 12 weeks of anything and would rather do it in one immersive go.
See the 2027 roomsPrivate coaching
You and me, blank page to finished manuscript, with me on every chapter.
What’s in the 12Coaching + Createcation
Lay the foundations first. 4 days in the room with me to build the structure, then 12 private sessions to write the thing. The most of me you can get while still writing every word yourself.
See the 2027 roomsA Createcation™ retreat is how a lot of writers start before committing to 12 sessions. Createcations lay the foundations. I nail the clarity and the strategy with you first, so when coaching starts, you’re writing your book... not arguing with it.
Where they go, roughly.
60 minutes each, scheduled around your life, not a fixed weekly slot you’ll start resenting by session 4.
Validation
Whether this is the book, who it’s for, and what it’s supposed to do for you. Sessions 1 and 2. Skip this and you risk writing 60,000 words nobody needed.
The framework
The Quantum Copy Method™ (my framework for shaping years of material into a book) and your full chapter map. By the end of this stage you know what every chapter is doing and why it sits where it sits. This is craft you keep. The same map works for every book after this one.
We goldmine
The questions you’ve been avoiding, asked somewhere safe. What you bring into these sessions stays in them. This is usually where the story you weren’t going to include turns out to be the spine of the book.
The writing sessions
The bulk of the 12. You send pages, I read them properly, and the session goes on what’s actually on the page rather than what you meant to put there. I’ll show you why a paragraph works, so you can do it again without me. You’ll also notice you never turn up empty-handed. Funny how a standing appointment with someone who’s read your pages does that.
The reveal
Publishing paths, positioning and launch. What traditional, hybrid and independent actually cost you and actually get you right now, and what happens in the 90 days after launch week. You finish knowing what to do with the thing you just wrote.
60 minutes with me. What happens in the room stays in the room.
“How did it go?”
The honest answer, not the polite one.
Your pages
I’ve read them before you arrive. Properly. With notes.
The craft bit
Why this paragraph works, why that one doesn’t, and how to fix it without me.
Next week’s pages
What you’re writing next, and why it matters for the whole book.
The commitment
You say it out loud. I write it down. (I always remember.)
12 of these, and you have a book.
People who wrote it themselves, and said so out loud.
Avril Henry, 5x bestselling author, on why she still hires a book coach
Peter Merrett, on coaching Wonderlicious into the world
Sabrina Suarez, on publishing before you feel ready
Morgan Feather Lee, from book idea to published author
“The book came out on October 1st. It exists because of 4 days in a room with Crystal and the coaching that followed. She told me what wasn’t working when everyone else was telling me it was lovely. I wouldn’t have got there alone.”
Author of Not All Diamonds Are Worn
They wrote every word. Then the doors opened.
Then named 2024 Australian Speaker of the Year. The book did a lot of the talking.
The book, then keynote stages, a pay rise and multiple promotions.
Idea to a printed, bestselling book. Then an interview in Forbes (yes, that Forbes) and a course built on the book.
“To Crystal Adair-Benning, my incredible writing ‘personal trainer’ who taught me to stop being so apologetic about my point of view.”Morgan B. Lee, in the acknowledgments of People First
You wrote every word. You know exactly how.
Picture typing the last line of the last chapter at your own kitchen table. Every sentence is yours, and so is the craft behind it: the chapter that finally clicked in session 7, the story you nearly kept to yourself, the notes you argued with and then quietly took. 12 sessions where your work was read properly, held carefully, and pushed further than you’d have pushed it alone.
Book 2 already has a map. Ask anyone who’s finished book 1... the next one is so much easier.
$10,000 USD and you keep the skill.
Cheaper than another 2 years of “nearly done.” For 12 sessions of 60 minutes across 90 days. Add a Createcation™ before session 1 and it’s $15,000. Payment plans exist.
Coaching is wrong for you if any of this is true.
You genuinely can’t find the hours
Coaching only works if you write between sessions. If your calendar isn’t going to allow that for the next 90 days, ghostwriting is the honest answer.
You want someone in the prose
I give you notes. If you want a professional actually moving your sentences around, that is co-writing.
Book coaching with me is $10,000 USD for 12 × 60-minute sessions across 90 days, or $15,000 USD with a Createcation™ to lay the foundations first. You write every word. I bring the chapter map and honest feedback on your pages, and I'll tell you a chapter isn't working while there's still time to fix it. Most clients finish a first draft inside the 90 days.
The questions I get asked the most.
How much does book coaching cost?
Private 1:1 book coaching is $10,000 USD for 12 sessions of 60 minutes each, or $15,000 USD with a Createcation™ to lay the foundations first.
Do you offer group book coaching?
No. My coaching is 1:1 only. If you want other writers around you, a Createcation™ puts you in a room with 5 of them for 4 days.
How is book coaching different from ghostwriting?
In coaching you write every word and I shape, question and hold you to it. In ghostwriting I write the book and you show up for interviews and approvals. Coaching is the only one of the 3 where you build the skill while you build the book, which is why most people come back for the next one.
How long does it take to write a book with a coach?
Coaching runs in 90-day blocks, and most clients have a first draft by the end of one. One went from idea to print in 8 months. It depends almost entirely on how much you write between sessions, which is the honest answer and the one nobody likes.
Do I need to have started writing already?
No. Sessions 1 and 2 are validation, before a word gets written.
What happens in a session?
Early sessions are structure and strategy, middle sessions are craft, and the last one is publishing and launch.
What’s the Quantum Copy Method?
It’s the storytelling framework underneath every book I’ve written, taught as part of the Word Magic Method™. It turns a through line from a vibe into a structure you can write inside, and it’s why coaching clients often have a full chapter map within days rather than months.
Will you edit my manuscript?
I read and respond to your pages, which is developmental work, not line editing. Hands in the prose is co-writing ($35,000 USD).
Do you help me get published?
Yes. It’s the final stage: publishing paths, positioning and the 90 days after launch week.
Do you coach writers outside Canada?
Yes. I’m on Vancouver Island and I’ve coached 200+ authors across 12+ countries. Sessions run over video and I schedule across time zones, including Australia and New Zealand.
What if I fall behind?
You will, at some point, and it’s fine. The sessions flex around your life. What I won’t do is pretend it didn’t happen, because the whole point of hiring a coach is having somebody who notices.