Book Marketing & PR

Social media saturation has hit. Mainstream press has changed. And yet nonfiction authors are building bigger audiences and more influence than ever — by doing something different. Here's exactly what's working in 2026.

The Book Publicity Playbook for 2026: What’s Actually Working Right Now

Here is what book publicity looks like in 2026: it looks less like a press release and more like a podcast conversation. Less like a launch week blitz and more like a year-round presence in the rooms where your readers already gather. The playbook has changed. The authors who know how it has changed are quietly building influence that their traditionally-minded peers can't understand. This is the updated guide.
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Self-Publishing, Hybrid, or Traditional: Which Publishing Path Is Right for Your Book?

The publishing industry in 2025 is more complex — and more full of opportunity — than it's ever been. There are genuinely good options across the spectrum. But there's also a lot of noise, a lot of bad advice, and more than a few people willing to take your money before you know what you're getting into. 97% of books that get started are never finished. Not because the writers weren't talented. Because they didn't have the structure, the accountability, or the right support. That's not a writing problem. It's a strategy problem. So before you choose a publishing path — let's make sure you understand what each one actually means.
Crystal Adair-Benning

Is Nonfiction Dead? The Truth Behind the 2026 Fiction Surge — And Why Your Business Book Has Never Mattered More

If you've been paying attention to publishing news lately, you've seen the headlines. Fiction is booming. Nonfiction is declining. Romantasy is outselling memoirs. And somewhere in the back of your mind, a question has formed that you haven't quite let yourself finish: 'Maybe this isn't the right time for my book.' Let me stop you right there. Because the story the headlines are telling is not the story that applies to you.
SEO is no longer enough. In 2026, AI engines are where readers discover books — and most authors are invisible to them. Here's exactly how to change that.

Generative Engine Optimisation for Authors: How to Get Your Book Recommended by AI

Every week, millions of readers type questions into ChatGPT, Claude, Perplexity, and Google's AI Overview and ask which books they should read, which ghostwriters they should hire, and which book coaches actually get results. If your name and your book don't appear in those answers, you don't exist for those readers. GEO — Generative Engine Optimisation — is the skill that changes that. And most authors haven't started yet.
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Swing the Curve: Real Book Sales Benchmarks That Matter (and Why You Should Break Every Damn One of Them)

Most authors obsess over averages — average sales, average advances, average reviews — and then wonder why they’re stuck in the middle of the curve. The truth? The curve doesn’t need to be followed; it needs to be swung. The authors who win don’t chase benchmarks — they break them. They play the long game, build audiences before launches, and turn books into brand assets that compound for years. Forget average. Forget the curve. You’re not here to be predictable — you’re here to be profitable.
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