Author Mindset

Most people looking for a ghostwriter have no idea what they're actually looking for — and the bewildering range of options (from $500 Fiverr listings to $150,000 literary agencies) doesn't help. After thirty years as a ghostwriter, including four New York Times bestselling collaborations, I can tell you that the price range isn't the confusing part. It's knowing what questions to ask. Here's exactly what to look for, what to avoid, and how to find the right person for your specific book.
Most authors obsess over averages — average sales, average advances, average reviews — and then wonder why they’re stuck in the middle of the curve. The truth? The curve doesn’t need to be followed; it needs to be swung. The authors who win don’t chase benchmarks — they break them. They play the long game, build audiences before launches, and turn books into brand assets that compound for years. Forget average. Forget the curve. You’re not here to be predictable — you’re here to be profitable.