Avoid adjectives for Copy that Converts Cleanly
As a self-proclaimed lover of the adjective (mmm it’s just so juicy!), I have to remind myself (often!) to slow down or skip altogether for the sake of brevity and also… our brains!
Words Have Energy… And I Can Prove It
I was always taught that everything around us has energy – the plants, the table, my laptop, the book, myself. We’re all made of energy and at every single moment we have a vibrational frequency that makes us attractive to some things and repellent to others.
Are You A Copy Narcissist? – What Your Use of the ‘I’ Pronoun Says About You
Is your copy riddled with “I” statements? Do you catch yourself telling everyone around you “I do this” or “I do that” when describing your work?
